With a new Yacht Competence Centre in La Spezia, Italy, Rolls-Royce seeks to persuade more of the Italian yacht builders to opt for its MTU propulsion systems. The centre will offer technical support in the development and integration of the entire propulsion strand including automation.
‘Most of the world’s production yachts are built in Italy,’ explains Nicola Camuffo, who heads up the YCC. ‘The Yacht Competence Center puts us right there on-site with the customers, able to share information, ideas and trends with the shipyards. Together we can develop collaborations and drive innovation.’
In concrete terms, that means: ‘We advise shipyards on technical issues and help them integrate things like our leading-edge hybrid solutions or the MTU Smart Bridge, an integrated, digital bridge solution for production yachts,’ Camuffo adds.
Customer Care Centre
The Yacht Competence Centre will be combined with a Customer Care Centre (CCC), which concentrates specifically on yacht customers and coordinates the processing of their service requests. It is in close consultation with the yacht owners, the respective shipyards and the worldwide CCCs. Hotspots with the largest fleets are not only the Mediterranean, but also the USA and the Caribbean. Rolls-Royce Power Systems has a total of four CCCs in the four main regions, plus three extra offices in Mankato, Augsburg and now also in La Spezia.
