Damen combines yacht brands in new Yachting division

Damen will market its yacht portfolio consisting of Amels, SeaXplorer and Yacht Support under a new identity: Damen Yachting. The division is headed up by Rose Damen and retains all of the yacht ranges associated with Amels and Damen.

Damen will continue to deliver superyachts from the Limited Editions range under the Amels brand whilst SeaXplorers and Yacht Support will now be delivered under the new Damen Yachting brand. The Damen Yachting portfolio also includes full custom yachts and refit services.

According to Damen, the Amels brand has remained successful with the Limited Editions designs and also managed to move back into the full custom market. More than fifteen Yacht Support vessels have been delivered since the concept was launched in 2010 and this year the first SeaXplorer will be delivered. Damen sees controlled growth and fast delivery as key to the success.

In 2019, six projects were delivered and seven new build projects were sold. Damen Yachting currently has more than twenty new build and refit projects on the go with six yachts for delivery this year.

Facing the challenges of Covid-19

‘In bringing the entire yachting portfolio together, we are further strengthening our operations, fortifying our in-house expertise and teams of specialist craftsmen and -women and guaranteeing maximum efficiency across the world’s best yacht building facilities,’ says Rose Damen, Managing Director Damen Yachting. ‘We are all facing the current and future challenges of Covid-19, but this new organisational structure puts us in a strong position for success. The diversity within the portfolio is a reflection of what modern yachting is all about and I am very excited to be taking on this next chapter in my family’s shipbuilding history.’

Damen Yachting’s head office will operate out of the Vlissingen City yard, home to the Amels’ production facilities. The workforce amounts to 500 people, including in-house design and engineering teams, project management teams and a customer care team. Other Damen Yachting locations include Vlissingen East, Damen Yachting Gdynia, and project sites in Damen Shipyards Antalya, Damen Shipyards Galati and access to more than 35 Damen shipyards worldwide.

Author: Mariska Buitendijk

Mariska Buitendijk is one of SWZ|Maritime's journalists as well as the magazine's copy editor.